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LG 43 Inch Class 4K HDR Smart LED TV (42.5'' Diag)

Model # 43UM6910PUA

 3.4 out of 5 (10 Reviews)

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LG UHD TV delivers vivid color in 4K

Discover vivid color in a 4K UHD TV screen that provides four times the resolution of Full HD. Complete with picture-enhancing quad-core processor and support for 4K Active HDR formats.

More realistic 4K TV images with IPS 4K TV Display

The IPS 4K TV panel's wide viewing angle keeps you enthralled with spectacular realism - displaying almost 100% color accuracy, even from a 60-degree angle.

*Compared to previous generations of LG LCD TVs. **Images are simulated.

Bring out the beauty in every scene

The hard-working quad-core processor improves images, action and color, reducing distracting video noise and motion blur, enhancing sharpness and portraying accurate colors.

4K Active HDR brings action to life

Discover 4K resolution in your premium content choices, all optimized with Active HDR's scene-by-scene picture adjustment. The multi-format 4K high dynamic range supports HDR10 and HLG, both with LG's advanced tone mapping technology that further optimize each scene.

AirPlay lets you do it all. Watch. Listen. Share.

AirPlay 2 lets you effortlessly share movies, TV shows, photos and more on your LG AI TV right from your iPhone, iPad or Mac. You can even play music on every LG AI TV and other AirPlay 2-compatible speakers in your home at the same time - all in sync.

*Some features may require 3rd party service subscription.

Elevating the art of sound

Virtual surround sound creates a more immersive entertainment experience. Hear subtle dialogue and sophisticated soundtracks through virtual audio channels.

Design meets entertainment

LG TVs are designed to be the centerpiece of any home theater. LG UHD TVs look great with a slim bezel, while sleek modern lines add a premium design aesthetic to your space and enhance your viewing experience.


  • IPS 4K Display
  • Quad Core Processor
  • 4K Active HDR
Display Type IPS 4K Display
Display Resolution 4K Ultra HD (3,840 x 2,160)
Wide Viewing Angle Yes (IPS Technology)
Backlight Type Direct
Picture Processor Quad Core Processor
Refresh Rate TruMotion 120 (Native 60Hz)
HDR (High Dynamic Range) 4K Active HDR (HDR10, HLG) HDR Dynamic Tone Mapping
Clarity Noise Reduction
Color Advanced Color Enhancer True Color Accuracy
Resolution Upscaler 4K Upscaler
Google Home Compatible Yes (Google Home device sold separately)
Amazon Alexa Compatible Yes (Amazon Alexa device sold separately)
Operating System webOS
Magic Remote Control Not Compatible
LG Content Store (App Store) Yes
Full Web Browser Yes
Speaker System 2.0 Channel
Output Power 20W
WiSA Ready No
DTS Decoder DTS-HD
LG Sound Sync Yes
Wi-Fi® Standard Wi-Fi Certified 802.11ac
IP Control Yes
HDMI-CEC (Simplink) Yes
TV Tuner ATSC, Clear QAM
Smart Phone Connectivity Yes
HDMI Input (HDCP 2.2) 3 (1 rear, 2 side)
HDMI Audio Return Channel (ARC) ARC (HDMI 2)
USB Ports (v 2.0) 2 (1 rear, 1 side)
RF Connection Input (Antenna/Cable) 1 (rear)
Composite Input (AV) 1 (rear)
Ethernet Input 1 (rear)
Digital Audio Output (Optical) 1 (rear)
Power Supply (Voltage, Hz) AC 120V, 50/60Hz
Standby Power Consumption Under 0.5W
Power Consumption 53.2W
Annual Power Consumption 99KWh/y
TV Dimensions with Stand (WxHxD) 38.4" x 24.2" x 7.4"
TV Dimensions without Stand (WxHxD) 38.4" x 22.6" x 3.2"
Packaging Dimensions (WxHxD) 41.7" x 26" x 6.0"
Stand Width 33.5"
TV Weight with Stand 18.5 lbs
TV Weight without Stand 18.3 lbs
Packaging Weight 22.7 lbs
VESA Mounting (W x H) 200 x 200
UPC 719192634060
Remote Standard Remote Included
Remote Control Battery Yes
Power Cable Yes
Quick Start Guide Yes
E-Manual Yes
Limited Warranty 1 Year Parts & Labor

Extended warranties are usually very inexpensive and can save you thousands in the future. It's simple and inexpensive to purchase extended warranties and one of the smartest ways to protect your investment.

Electronics can be large, heavy, and expensive and you probably don't have the special tools or expertise needed to fix them in a crisis. If you can spare a few thousand dollars without batting an eyelash for new electronics should they break tomorrow, don't buy a warranty. But if you're like most of us, protect yourself by purchasing inexpensive extended warranties when you buy a new product and save yourself big money in the long run.

Professional delivery and installation is available for every product we sell. We would be happy to coordinate delivery and installation for you.

Questions or Comments?
Call (815) 589-3010 for assistance. Click Here for Van's TV Sales & Service location and contact information.

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out of 5 (10 Reviews)

60% of reviewers recommend this product.

Wobbly Stand

Submitted by Ave84 - 10/9/2020

Stand doesnt stay in place by itself. TV is not stable and will fall easily. May be too heavy for stand?
Originally posted on

No, I do not recommend this product

Im glad this was the last TV Target had in stock

Submitted by DeElegant216 - 7/24/2020

TVs were out of stock all over the dam place after that first wave of stimulus checks came out but this is a very good TV. Perfect picure and sound. web is is easy convenient. l recommend buying LG TVs
Originally posted on

Yes, I recommend this product

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Wi-Fi connection doesnt work consistently

Submitted by MJC1135 - 7/7/2020

The TV is still pretty new probably less than 100 hours run time but the WiFi connection seems to have gone bad. Every 3rd-4th viewing the TV will lose the ability to find any WiFi networks whatsoever and the problem seems to persist until you reset to factory settings. This wouldnt be a big deal if it wasnt a Smart TV which is intended to be used with Apps that you have to download and re-enter login credentials with... every. single. time. Other than that it seems to be a decent TV the picture quality is nice and the sound quality is good too. Its just nearly worthless as a Smart TV if it cant connect to the internet.
Originally posted on

No, I do not recommend this product

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Good to watch tv

Submitted by B Cho - 6/9/2020

I bought a 43um6910pua at Best Buy 4 weeks ago and found out this tv has no bluetooth transmitter. As a result I bought an audio cable with a Bluetooth 5.0 Transmitter and Receiver 2- in-1 wireless 3.5 mm Adapter to connection for wireless headphone. Unfortunately I failed to get wireless connection. Furthermore I couldnt get any sound from tv audio out even with wired. I thought this audio out is complete out of service. I am satisfied all others except the above trouble.
Originally posted on

Yes, I recommend this product

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Audio Optical Only for Broadcast Does not work

Submitted by ort11 - 5/26/2020

TV is good except one case. Optional Only Setting AND Broadcast Input Audio does not work. Digital Static. Have to set to Optical AND Internal for Audio. Software version 04.70.03
Originally posted on

Yes, I recommend this product

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Do not waste your money

Submitted by Beedatmee - 5/8/2020

This TV only lasts for a year and a few months and theres nothing they do about it because manufacturers warranty only covers one year. TV just went blank while watching it. Stay away. They are only made to last for one year.
Originally posted on

No, I do not recommend this product

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Dont waste your money

Submitted by ShyGemini - 3/2/2020

After about 3 months of using this tv it has started to freeze no matter what feature I am using. I wish I would of chose a different tv to buy fiance for Christmas.
Originally posted on

No, I do not recommend this product

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BEAUTIFUL Tv for a Great price

Submitted by Erichw2425 - 2/16/2020

Works great with my ps4 pro. 4k games and 4k movie streaming. Looks stunning but seriously turn of tru motion gives stuff a weird fast paced look
Originally posted on

Yes, I recommend this product

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Good TV

Submitted by GungaDin - 1/25/2020

We got the 43?inch 4K in May-June if 2019. It had come out in Nov 2018 so it may be old at this time but it is still a marvelous tv for the money. The picture is sharp and clear and the sound can be adjusted via the remote. LG continues to be a leader in electronics
Originally posted on

Yes, I recommend this product

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First 4k tv

Submitted by Anime4mii - 11/28/2019

This TV is very good had it for 3 weeks still working fine. The picture looks so stunning then the samsung 43 inch 4k and uses less energy. When gaming on Xbox one X look so stunning but I my own custom setting to make it looks much more realistic. The custom brightness setting are way better then samsung custom setting. The deep black level arent as good still show some white on the dark but its way better then my 32 inch 720p samsung tv. Displaying my Xbox One X makes game almost as if your in the game with em. Gaming on this tv is very smooth no lag skip at all playing at 60fps its so smooth it makes me enjoy it more then any HDTV I had. If your a type of gamer who like 4k gaming this is the tv for you.
Originally posted on

Yes, I recommend this product

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